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For many independent hip-hop artists, it can be a bit of a nightmare trying to break into the press relations side of the industry.
Many independent artists don’t want to engage with it as they see it as an outdated method of marketing or they might not understand the mechanics behind writing and distributing an effective press release. But like anything in the promotions and marketing world – whether it’s advertising on Facebook or distributing on YouTube – you need to understand why you’re doing it and have a proper plan behind it. Especially if you don’t have some big name company sending all of your information out for you, and doing the marketing in your place, you need to consider the benefits of writing strong press releases.
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